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Featureflash Photography agency selects Idée Inc.'s PixID Image Monitoring Service

TORONTO, ON – May 26, 2008 – Image search company Idée Inc. announced today that celebrity image agency Featureflash is using Idée's PixID image monitoring service to identify and report the use of their images in print publications.

By offering an automated reporting solution for tracking and identifying Featureflash's images in publication, Idée's PixID Service will ensure recovery of image licensing revenues from undocumented image use. Using PixID, Featureflash will know exactly where their images are being published in print media, providing them with accurate reporting required to support their billing process.

“We are extremely pleased with Idée’s PixID print image monitoring service. Prior to using PixID, we manually reviewed all print publications that subscribed to our image service; this was very inefficient for us. The celebrity photography space moves at a tremendous pace and we needed a monitoring solution that could keep up.

Idée’s PixID monitoring service has worked fantastically well for us. It delivers quick and accurate daily results - it’s perfect for our industry! By using PixID we have also increased revenue intake by identifying licensed image usage that previously would have been excluded from billing due to manual tracking errors or erroneous attribution. Idée is at the forefront of image tracking and has helped us tremendously." -- Paul Smith, Featureflash Photography agency

Idée's powerful image recognition technology identifies images based on distinct visual features by creating highly detailed digital fingerprints unique to each image. The software then compares each digital fingerprint to millions of print images on a daily basis. Idée can identify images that have been radically cropped, rotated, colour–changed, flipped and even obscured with text or other images.

"We are proud to have Featureflash adopt PixID as their solution of choice to streamline their content tracking and operational billing. Idée Inc. is the industry leader in the visual content monitoring space and offers solutions that are ideally suited to the needs of entertainment and editorial photography agencies." said Leila Boujnane, Chief Executive Officer of Idée.

About Featureflash Photography agency

Featureflash specializes in pictures of the top stars from the world of entertainment. Founded in 1982 by British photographer Paul Smith, Featureflash is a major supplier of showbusiness pictures to newspapers, magazines and internet publications worldwide.

About Idée

Idée Inc. develops advanced image identification and visual search software.

Idée’s image monitoring service PixID is an innovative video and still–image identification system that analyzes each client’s visual assets and actively tracks where their images have appeared, both in print publications and on the Internet.